An excellent creative execution by Wieden + Kennedy in order to celebrate the launch of Carmelo Anthony’s Jordan Melo M8 basketball shoes. The goal was to showcase Melo’s explosive game during the event on the Pier 54 at the Hudson River Park, which resulted in an impressive 83 ft (25m) tall 3D water projection. 2,500 guests were surprised by the unannounced show while enjoying a live set of Hip Hop artist Nas. Absolutely amazing. Enjoy!