Smirnoff Caipiroska Peelable Bottle

A sweet promotional packaging designed by JWT Brazil for the launch of the new flavors of the popular Brazilian drink Smirnoff Caipiroska. “We created bottles with the texture of the fruit for the flavors lemon, passion fruit and berries and a diagonal perforation, so that consumers could feel the unique experience of peeling a drink made of fruit. And we even sent the bottles in wooden crates to a select mailing list, just like the fruits are transported in large produce markets in Brazil”. Enjoy!

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smirnoff caipiroska peelable bottle 1 Smirnoff Caipiroska Peelable Bottle

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