Nike Air Max Packaging by Scholz and Friends

Nike recently consulted Berlin-based creative agency Scholz & Friends to come up with an innovative idea for the famous Nike Air Max. It resulted in an ingenious and super fun cushion packaging that perfectly highlights the main feature of this iconic shoe and even prevents damaging during shipping. The shoe box is dead, long live cushion packaging!

Nike Air Max Packaging by Scholz and Friends 1 500x332 Nike Air Max Packaging by Scholz and Friends

Nike Air Max Packaging by Scholz and Friends 2 500x332 Nike Air Max Packaging by Scholz and Friends

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