To honor Franck Sinatra’s 50 years of friendship, Jack Daniel’s commissioned Minneapolis-based agency Cue to design a special bottle with a branded box carrying the artist’s favourite color – orange. “This exclusive outpouring of the distiller’s craft is matured in proprietary oak barrels for a bold flavor, timeless character and exceptional smoothness”. This sleek 1-liter bottle is indeed taller and features a weighted base, a medallion with his iconic fedora, and an embossed metal shoulder label. It will be available at major airports and select stores with an initial suggested retail price of US$150. Enjoy!