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Nike Mercurial Vapor Superfly Commercial

An excellent 3D motion work by art director Jean-Paul Frenay for Nike’s Mercurial Vapor Superfly soccer shoe campaign. It highlights the traction capacity of the shoe as well as its speed performance and design, with (…)

Nike Air Max Lunar by Footlocker

A commercial from Footlocker Europe and Nike to promote the Nike Air Max Lunar, a lightweight version of the renowned shoe. It walks you through Italian soccer player Mario Balotelli‘s apartment under zero gravity (…)

Coca-Cola Friendship Machine

In order to celebrate Friendship Day, Ogilvy Argentina has developed the “friendship machine” for Coca-Cola, which encouraged passers-by  to work together to get a 2-for-1 deal from a giant vending machine. Over the 9hour (…)

Volkswagen Beetle 2012 Commercial

We have already introduced you to Volkswagen‘s Beetle 2012, and today, we are doing a little update to show you the official commercial. “In the first spot for The 21st Century Beetle, cutting-edge (…)

Lego Build It by Access Agency

“Forget thinking outside the box. Forget the box. Where brands need to go today, there is no box”. This is the type of agency that we are about to talk: Access is a creative ideas (…)

Natural Energy by Tropicana

An excellent campaign by DDB Paris for Tropicana orange juice, using the same principle as the “lemon battery“. By inserting two different metallic objects into the orange, they  then serve as electrodes causing (…)

Kobe Bryant is The Black Mamba

A short film directed by Robert Rodriguez for Nike unveiled late February, featuring Danny Trejo, Bruce Willis, Kanye West, and of course basketball superstar Koby Bryant. Created to promote the Nike Zoom Kobe IV, deemed (…)

Creative Packaging by Lovell’s Lager

We all know that creativity in the beer industry is far from being a norm. Australian beer Lovell‘s has decided that it was time to do something, with an excellent work from their creative (…)

AIDES Clever Dicks

An excellent viral campaign by TBWA Paris for AIDES, the leading french HIV/AIDS and hepatitis non-governmental organization. A hero-like teaser with a very special character who has the power to save the world: your (…)

For a Smokeless World by Chupa Chups

A great campaign by TBWA Barcelona, Spain, for lollipop company Chupa-Chups. Intitulated “For a smokeless world”, it consists of a series of two print/outdoor ads aiming to make smokers suck on lollipops. Smart idea.(…)