Pictionary Ambient Marketing Campaign by Ogilvy Mexico

A great creative execution for drawing game Pictionary (Mattel inc) from Ogilvy & Mather Mexico. An ambient marketing campaign which came in 3 variations: a tree, a car, and a dog urinating. The idea was to bring the drawings into reality, and was executed through putting thin sketch-like sculptures in various public settings. Enjoy!

Pictionary Ambient Marketing by Ogilvy Mexico 3 Pictionary Ambient Marketing Campaign by Ogilvy Mexico

Pictionary Ambient Marketing by Ogilvy Mexico 2 Pictionary Ambient Marketing Campaign by Ogilvy Mexico

Pictionary Ambient Marketing by Ogilvy Mexico 1 Pictionary Ambient Marketing Campaign by Ogilvy Mexico

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  • Anonymous

    good blog..