IBM and Ogilvy Create Outdoor Ads with a Purpose

Ogilvy & Mather France and IBM created this ingenious series of outdoor ads with a function as part of  the “People for Smarter Cities” project which aims to create solutions to help cities all over the world to get smarter. “To spread the word, Ogilvy created outdoor advertising with a purpose: a bench, a shelter and a ramp that are not only designed to be beautiful, but to be useful to city dwellers as well”. More details in the video below. Enjoy!

IBM Smart Ideas fo Smarter Cities 1 500x332 IBM and Ogilvy Create Outdoor Ads with a Purpose

IBM Smart Ideas fo Smarter Cities 2 500x332 IBM and Ogilvy Create Outdoor Ads with a Purpose

IBM Smart Ideas fo Smarter Cities 3 500x332 IBM and Ogilvy Create Outdoor Ads with a Purpose

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