DS3 Anti-Retro Commercials

A series of three excellent commercials from French car manufacturer Citroen for their compact DS3 model. We love the baseline “Anti-retro” and the creative execution, which demolishes old telephones, old mixers and old televisions, for the future to take place. The project was directed by Jonathan Gurvit for Euro RSCG Buenos Aires. Hipsters aren’t going to like it…Enjoy!

DS3 Anti Retro 5 DS3 Anti Retro Commercials

DS3 Anti Retro 1 DS3 Anti Retro Commercials

DS3 Anti Retro 3 DS3 Anti Retro Commercials

DS3 Anti Retro 2 DS3 Anti Retro Commercials


You might also like:

From around the web:

  • Wiki

    I love the car, and the new Citrën DS line, but the “Anti-Retro” baseline is a bit fake. Yeah, they don’t try to restyle an old model like the Mini or Fiat 500, but why this new line is calle DS?

    • admin

      The DS is a famous old model from Citroen, and “Anti-retro” means what it means, they don’t want to restyle old models but rather create a whole new identity.