Audi Slot Car Test Track
Alongside their Canadian agency Zulu Alpha Kilo, German automaker Audi organized a fun PR stunt in Toronto’s business district. The “Audi Quattro Experience” aimed to capture the attention of business men over 30 by installing a slot-car test track with scale models of the Audi A4. Equipped with their iPads and thanks to a dedicated app, the visitors were able to control the cars that all featured an in-car camera to put the drivers right into the cockpit. Watch the in-car test footage below. We like!
