An excellent creative execution by Leo Burnett Colombia and Alpha 245 for Argentinian wine brand Navarro Correas. They created a structure containing 1000 acrylic cells, with an automated robotic mechanism that would fill them up with six different tints of wine. Using their cell phones, people could select cells thanks to a flyer and order the robot to fill it with wine. In the end, the completed “canvas” revealed Van Gogh’s self portrait. See more in the video below. Enjoy!